Reading the summary of the MacWorld keynote today reminded of why I hate Apple. There's no question they have the best designers and they produce some seriously polished, usable products. But the reason I don't like the company and don't want to own any of their products is that they are bad people and they encourage the same of their users. The keynote was blatently elitist, which is what I have come to expect from Mac users recently. I'm all for hyping your product (or the one you enjoy) and touting its superiority over the competition but I think it is quite a different matter to be overly condescending without reason. I don't try to tell anyone that they shouldn't use a Mac or an iPod; I think they are wonderful devices, the best for those who they are especially good for. So why do they need to be rude to anyone using a product that is not made by Apple? Apple, as particularly evidenced by its recent "Mac vs. PC" ads (which I find offensive), has given its users a liscence to denigrate any competing product. They don't accept that different devices have different strengths and weaknesses that make them desirable for different people. Anything that isn't the thing they like is immediately evil, even if the thing they don't like about it is an unfortunate result of being better in some other way that I desire, just as to me the lack of that feature is an unfortunate result of the more streamlined design of the Apple product. Until Apple and its fanboys adopt a better social policy I can't, in good concience, join them.